Smily Raichel

I'm

Know About me

It’s been 13+ years since I fell in love with Designing and this relationship continues as a Web, Graphic, User Interface & User Experience Designer.

I have hands-on experience in designing high-impact, user-centered and Intuitive Designs for various domains- eLearning, Retail, Banking, Manufacturing, Health, Education, and Telecommunications.Designed a plethora of responsive web applications and Mobile Apps.

I hold a master's degree in Computer Applications (MCA) and Bachelor's Degree in Mathematics. Also earned training and certifications from Google, Human Factors International, Interaction Design Foundations, and W3Schools.

My objective is simple - "Be the Best Designer"- Understanding Human Brain, Behaviour, Emotion and implementing the persuading design for the best User Experience.

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Skills & Tools

Adobe XD 90%
Figma 80%
Sketch 70%
Axure RP 70%
Adobe Illustrator 80%
Adobe Photoshop 70%
Adobe Dimensions 50%
Adobe Audition 70%
Adobe Animate 70%
Bootstrap 80%
HTML5/CSS3 70%
Keynote 80%

Process I Follow

DISCOVER
Research, Stakeholder interview, Profiles and Persona Creation, Empathy Map, Journey Map

DESIGN
Card Sorting, Information Architecture, Low-Fidelity Wireframe and Clickable Prototype

DEVELOP
Specifications, Visual Asset, Accessibility Compliance

TEST
Visual Design Bug, Usability Testing

My Experience

Nov 2018 - Till date

DHL IT Services

Senior UX Consultant

My Responsibilities
  • Handled multiple assignments with various business units.
  • Conducted UX Workshops with the business and potential users to understand the requirement.
  • Conducting User Research, Create Empathy Map and framing Journey map.
  • Rapidly Crafting, Testing and Iterating. Delivering Hi-Fi design ready for engineers to develop.
  • Conducted Usability Testing
  • Support UX design and consultation irrespective of the technologies - SharePoint, Salesforce, Splunk DB, IoT, Angular
  • Trained the resources for UX career change
  • Leading the team of designers and UI developers
Logistics 50+ Projects IoT Applications Mobile App Salesforce Splunk UK Germany Malaysia Singapore

April 2018 - Nov 2018

Global English

Senior UX Lead

My Responsibilities
  • Involved in creating learning application for the working people to improve Business Communication
  • Implemented the Gamification - Human focused design, rather than function focused design
  • Created Personas, Site Map, Task Flow, Information Architecture, Wireframe and iterated the ideas
  • Created Visual Design and prototypes
  • Conducted Usability Testing
Logistics 3 Projects eLearning Web USA

August 2017 - April 2018

Emerio Technologies - an NTT Communications

UX Designer

My Responsibilities
  • Designed an education solution to set up the Examination Question papers with varying levels of approvals. This product helps the University to maintain the secured Question Paper setup.
  • Designed a solution for Therapists, helps the Users (Therapist and Clients) in Online Booking Appointments, Maintaining Clients Records, Maintaining Recourses & Library and sharing with Clients, Marketing, Billing and Accounting - Thera-Smart.
Logistics 3 Projects education Medical Web Application Singapore

March 2011 - June 2017

Tata Consultancy Services

UI & UX Designer

Clients I worked with
  • British Telecommunications
  • The World Bank
  • CITI Bank
  • Bank of America
My Responsibilities
  • Worked with various clients and domains - Telecommunication, Banking and Manufacturing
  • Worked closely with stakeholders to achieve the goal.
  • Understood the pain points, participated in focus group meeting and found the possible solutions
  • Involved in Creating Personas, Site Map, User Flow, build Wireframe and iterated the ideas until agreed by the customers. And created Visual Design and prototypes
  • Recreated the existing web application with new user experience
  • Created Interaction Design, Visual Designing & Prototypes for various assigned web applications
Logistics 20+ Projects Banking Telecommunication Web Application Mobile App UK USA Singapore

March 2008 - February 2011

Experts IN Solutions

Senior Web Designer& UI Designer

My Responsibilities
  • Involved in designing various retail Products for Hotels, Restaurants, Bakery and Salons
  • Created Product Logo – vector Designing
  • Designed Brochure & Banner Designing
Logistics 12+ Projects Retail Restaurants Salons Website Design USA

My Education

  • Masters of Computer Applications (MCA)
    2004 - 2007
  • B.Sc., Mathematics
    2001 - 2004

Along with my regular education, I constantly keep myself updated with various pieces of training and certifications. Since I strongly believe that learning is a continuous process.

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Google UX Design Professional Certificate

This course is offered in Google, which contains 7 modules that cover all the UX design processes and tools used in Google to successfully build the product or service.

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Design Thinking - The Ultimate Guide Certificate

This course gives an insight of "How to apply design thinking to your problems in order to generate innovative and user-centric solutions".

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Become a UX Design from the scratch Certificate

This course gives an insight of "Why UX matters, various roles in an organization, confidence of working with the Clients".

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Gestalt Psychology and Web design Certificate

This course explains, The origins of Gestalt thinking and the principles of perceptual organization, How to take a Gestalt-driven approach to improve a web user’s experience.

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Human Computer Interactions Certificate

This course explains all aspects of HCI and How to carry out the design process involved in interaction design, navigation design, and screen design

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Certified CSS Developer

This course is offered by W3Schools. The CSS Developer Certificate proves fundamental knowledge of web development using advanced CSS.

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Certified Usability Analyst - Training

This course is offered by Human Factors Internationals. Attending this training demonstrate the mastery of the fundamental principles of User-Centered design.

My Projects

  • All
  • Web/App
  • Vector Art
  • UX Case Studies